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Soda pop can

I am often asked if Santa is the product of the Coca Cola Company which created the look of today's Santa.

Coke did not create the Santa look but, like so many other companies, capitalized on the popularity of Santa and Christmas.

There are numerous examples of the look of Santa created years before Coke first introduced him as their Christmas spokesman. The Saturday Evening Post had already published for several years Santa on their front covers during the Christmas editions. If you look at these fantastic images, you will see that the look Santa was well underway prior to Coca Cola’s. 

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